Clairol Nice 'n Easy Perfect 10

April 2009. Clairol Nice 'n Easy Perfect 10 hair color gets rave reviews from experts and users alike for its fast and easy application process. This hair-color product processes hair in just 10 minutes and comes with two types of applicators (a comb and an applicator tip), so that you can use whichever you feel most comfortable with. Users are impressed with the 24 shades that Perfect 10 offers, but a few report that the color doesn't last as long without fading as other brands do. Users say that the fruity fragrance reduces the strong odor normally associated with permanent hair color (all of which use peroxide and ammonia to open and penetrate the hair shaft), but several users complain that it still smells bad. Experts say that like other permanent hair colors, Clairol Nice 'n Easy Perfect 10 can cause damage to the hair shaft. Semi-permanent hair-color products, like Clairol Natural Instincts Loving Care (*est. $6), are gentler since they don't use ammonia or peroxide.
We found the best reviews for Clairol Nice 'n Easy Perfect 10 hair color in Shape magazine, where hundreds of beauty products are tested for their annual beauty awards. Good Housekeeping also performs extensive product reviews. Other beauty magazines offer useful professional opinions. User reviews at MakeupAlley.com give real-world perspective.