Clairol Natural Instincts Loving Care

April 2009. Reviewers say that Clairol Natural Instincts Loving Care is perfect if you like to experiment with hair color or don't want to commit to a shade permanently. It is a semi-permanent, temporary hair color, which means that it gradually washes out without the level of damage usually caused by permanent hair-color products. Natural Instincts Loving Care doesn't have any ammonia or peroxide, and users agree that it is extremely gentle on their hair. Because it washes out, however, it must be reapplied on a monthly basis in order to keep it fresh. Reviewers say that it doesn't cover gray hair well, either. If you have more than 10 percent gray hair or want a more dramatic color change, experts recommend using Clairol Nice 'n Easy Perfect 10 (*est. $14), a permanent hair color. Clairol Natural Instincts Loving Care is available in 13 shades.
The best reviews of Clairol Natural Instincts Loving Care come from experts at Shape and GoodHousekeeping.com, where semi-permanent hair-color products are recommended for more shine. Owner-written reviews at MakeupAlley.com give good insight into consumer opinion.